Privacy policy

Privacy policy

This privacy policy explains how your personal data is collected, used and shared when you visit or make a purchase on patatepositive.com/en-gb (the "Site"). Data controller: Positive Evolution OOD, Blvd. Vitosha 78, Floor 1, Apartment 1, 1463 Sofia, Bulgaria, info@patatepositive.com.

Data we collect

When you visit the Site, we automatically collect certain information about your device, such as your browser, IP address, time zone and some of the cookies installed on your device, as well as the pages and products you view and how you reached the Site ("Device Data"). We use cookies (e.g. _session_id, _shopify_visit, _shopify_uniq, cart, _secure_session_id), log files, and pixels, beacons and tags to do this.

When you place or attempt to place an order, we collect your name, billing and delivery address, payment information, email address and phone number ("Order Data").

How we use your data

We use Order Data to fulfil your orders (payment processing, delivery, invoices and order confirmations), to communicate with you, to screen for fraud and — where you have agreed — to send you information or advertising about our products. We use Device Data to prevent fraud and to analyse and improve the Site and our advertising campaigns.

Lawful bases (UK GDPR and EU GDPR): performance of a contract (Art. 6(1)(b)), our legitimate interests (Art. 6(1)(f)) and your consent (Art. 6(1)(a)), for example for marketing cookies and our newsletter.

Sharing your data

We share your data with service providers who help us for the purposes above, such as Shopify (our e-commerce platform), payment providers, delivery companies, Google Analytics and Meta (Facebook/Instagram). Your data may be transferred outside the UK and the European Economic Area (for example to the United States or Canada) with appropriate safeguards. We may also share data to comply with legal obligations or to protect our rights.

Personalised advertising

Where you have given consent, we use your data to show you targeted advertising. You can turn off personalised ads here: Facebook – https://www.facebook.com/settings/?tab=ads, Google – https://www.google.com/settings/ads/anonymous.

Your rights

You have the right to access, correct or delete your data, to restrict or object to its processing, to data portability, and to withdraw your consent at any time. To exercise these rights, email info@patatepositive.com. You also have the right to complain to a data protection authority — in the UK, the Information Commissioner's Office (ico.org.uk).

How long we keep your data

We keep Order Data for as long as needed for our records and legal retention obligations, or until you ask us to delete it, unless we are required to keep it by law.

Minors

The Site is not intended for people under 16.

Changes and contact

We may update this privacy policy from time to time. Questions or complaints: info@patatepositive.com.